Final Expense Leads are a Must to Succeed Selling Final Expense.
One of the best tips on selling Final Expense is make sure you have plenty of leads. Without insurance leads, you are dead in the water when it comes to selling Final Expense Insurance. Sure you can go door to door like what was done in the old days but having a fresh supply of leads makes things so much more enjoyable. Now if you are looking to lose a few pounds and get your exercise at the same time you are trying to earn a living, door to door sales may be the way to go!
Leads are expensive, right? They sure are and the norm in the industry can be $25-$35 per lead! Many of these leads may be weeks old by the time you get them and by the time you get them another agent may have already contacted the person before you even get your $25 lead…..OUCH! There are even cases when your supposedly fresh leads are months old not just weeks.
Another route to go is to buy those “B” leads… These leads are months old and most likely have been worked by some other agent in the past. “B” leads may only cost you $5 per lead. These final expense leads may not be fresh but you can definitely find sales out of them. Just because someone said “not interested” with someone else doesn’t mean their circumstances haven’t changed by the time you contact them. In our experience the more times you contact someone the likelier they are to buy. Today someone may say they are not interested but in 6 months they may have a spouse or relative die that gets them thinking about it again. So don’t disregard the value of “B” lead. They are cheaper and in some cases as good as those expensive “A” leads.
Bottom line when you are selling Final Expense Insurance you need access to unlimited leads to be truly successful. Imagine if you are paying $25 per lead each week and you get 10 leads a week and that’s it. First of all that’s $250 and secondly you are pressured to sell everyone of those leads to make a living after all your expenses. When you only have access to a small number of leads it makes succeeding in this industry extremely hard. Out of those 10 leads, 3 you may never get in touch with. 3 of them may be broke. 3 of them may hang up on you and that leaves you 1 to get the sale. Not good odds or a great way of making a living. You could order 30 leads a week but now you are looking at almost a $1,000 per week in lead cost alone not including travel, gas, and on and on.
We know that leads are what agents need to be successful. Not just 10 leads a week but many leads. We solved that problem and we solved it to a point to where it’s ridiculous. At any given point our agents have access to 50-350 “A” leads per week that are less than 30 days old. On top of that our agents have access to more than 3,000 total leads. These are not phone book leads these are leads from our proprietary mailings. Since leads make agents successful, our platform removes the number one reason why agents fail in this business…not enough leads!
If you break down the cost to our agents for lead cost compared to how many leads they have access to, it comes to less than 35 cents per lead! Do you think you could be successful with those kinds of cost and access to over 3,000 leads?
