Ultimate Final Expense TeleSales | Final Expense Leads » selling burial insurance

Final Expense Leads | Which Ones Are You Working?

admin — Wed, 29 Jul 2009 14:09:59 +0000

If you are in the Final Expense business, it is imperative to make sure you have an abundance of final expense leads. Many agents make the mistake and don’t supply themselves with enough leads which generally leads to failure.

Sure you can go door to door like what was done in the old days but having a fresh supply of leads makes things so much more enjoyable. Now if you are looking to lose a few pounds and get your exercise at the same time you are trying to earn a living, door to door sales may be the way to go!

Getting quality leads is very difficult. Not only are final expense leads super expensive and eat into your profits but many times they are not the quality you may think. Some “A” leads are 3-8 weeks old by the time you get them. Some leads are deceitful and when you make the call people are expecting free information, or that it was a government program etc. Some leads may even have been contacted or sold before you get to them.

If dishing out $25 bucks for “A” leads doesn’t fit your budget, an agent can always go for the “B” leads. These leads are resold to agents and most likely have been worked by another agent. The leads are 1/5 the cost and you can find some diamonds in the ruff for sales. Having a good supply of “B” leads is important to supplement your other leads.

Just because someone said “not interested” with someone else doesn’t mean their circumstances haven’t changed by the time you contact them. In our experience the more times you contact someone the likelier they are to buy. Today someone may say they are not interested but in 6 months they may have a spouse or relative die that gets them thinking about it again. So don’t disregard the value of “B” lead. They are cheaper and in some cases as good as those expensive “A” leads.

Bottom line when you are selling Final Expense Insurance you need access to unlimited leads to be truly successful. Imagine if you are paying $25 per lead each week and you get 10 leads a week and that’s it. First of all that’s $250 and secondly you are pressured to sell everyone of those leads to make a living after all your expenses.

Insurance agents usually make the mistake and don’t invest enough money in there business. They don’t buy enough leads which makes it hard to make enough sales per week to cover expenses. This may be do to lack of confidence in their sales skills. When you work the numbers, an agent should spend a minimum of grand per week on leads if they want to make close to 100k per year after expenses.

Don’t sell yourself short, make sure you invest in your business and have plenty of leads on hand. This will give you the best opportunity to succeed in the insurance industry. Doing otherwise will only set one up for failure.